Fonds Air Bois

The mixed development union of the Arve and its surroundings (SM3A) has launched a program called “The Air Wood Fund” which aims to encourage residents to upgrade their old wood-burning heaters. In this context, the town of Passy stands out for doubling the aid provided by the SM3A (€4000 instead of €2000) subject to income and primary residence conditions.

We proposed the design of a logo and accompanying identity for the promotional campaign of the doubling program by the town of Passy. The concept we developed highlights the financial aspect of the initiative as well as the environmental benefits.

Download the brand guidelines here.