Design is never decoration.
It is intention, made visible.
Every brand carries a truth — a reason it exists, a way it moves through the world, a promise it makes without words. Our work is to find that truth and give it form. To shape the invisible into something people can see, feel, and remember.
We don’t follow trends. We study them, question them, and build above them. Because the brands that endure aren’t the ones that chased the moment — they’re the ones that defined it.
We design with purpose.
Not for the sake of beauty alone, though beauty matters deeply. Not for novelty, though originality is our standard. We design because every mark, every letter, every space on a page has the power to change how something is perceived — and how something perceived changes the world around it.
We are deliberate.
In our process. In our questions. In the silence between concepts where real ideas are born. We don’t hand over work — we build relationships between brand and audience that hold long after the brief is closed.
We are Bright Mercury.
Sharp enough to cut through noise. Fluid enough to adapt to any surface. And bright enough to illuminate what was always there — waiting to be seen.
Intentional design. Purposeful brands.
In 2008, Mehdi graduated from Saint-Luc Brussels with a Bachelor’s degree in Visual Arts. He began his professional career as a web designer and quickly transitioned to working in digital agencies as a digital designer. His talent and passion for visual arts soon led him to work as a freelancer around the world, notably in Canada, Australia, and Belgium, where he worked as a graphic designer and art director.
Mehdi joined Shecco as a graphic designer, where he worked on the first network and media platforms dedicated to professionals in the HVAC&R industry. During his time there, he had the opportunity to build cutting-edge news websites and professional networking platforms. Simultaneously, he continued freelancing between Brussels and Montreal in various industries such as art, IT, software, and insurance, honing his skills in UI and digital design.
In 2013, he moved to Melbourne, Australia, and joined Merchantwise, where he managed several client projects, including email design for Disneyland Paris. From 2014 to 2018, he returned to Shecco in Brussels as head of design, overseeing all creative direction. During this period, he had the opportunity to build, design, and publish Accelerate Magazine, which focused on the people who drive the refrigeration industry, and streamline ATMO network conferences, where professionals could meet worldwide.
Between 2017 and 2023, Mehdi co-founded Bureau42, a creative studio specializing in graphic design and branding. At Bureau42, he collaborated with brands and organizations such as Vallée de Chamonix, Ortovox, Schoffel, UNIDO, Sierra Designs, and other entities in the outdoor, non-profit, and cultural industries. During this period, Mehdi also created Design101, a series of mini-conferences and podcasts dedicated to the creative process. These collaborations allowed him to develop a deep artistic and cultural sensitivity while refining his expertise in the design and production of communication materials.
Currently, Mehdi is working as Freelance Art director under Bright Mercury, recognized for its innovative approach and creativity. He continues to push the boundaries of visual expression, bringing a unique perspective and unwavering passion to every project he works on.
With these experiences, Mehdi remains committed to advancing his craft and contributing to the artistic and cultural landscape.
Resume
Senior Digital Creative & Brand Designer
Bright Mercury – Lyon, France
2016 – Present
- Strategic brand partner for companies building or evolving their visual identity and digital presence.
- Designed complete visual identities — logotypes, colour systems, proprietary typefaces, icon libraries, brand guidelines — aligned with client business goals.
- Built modular design systems for consistent deployment across print and digital.
- Creative direction of marketing campaigns: advertising, animated motion spots, event branding, social content.
- UI/UX prototyping for digital platforms with a user-centred approach focused on ergonomics, navigation flow, and conversion.
Art Director – Web & Print
Alliance des Énergies – Lyon
Sept 2023 – Nov 2025
- Defined and led a unified art direction strategy aligned with the group’s commercial and market positioning objectives.
- Designed and deployed a complete visual identity overhaul: custom logotype, proprietary typeface, scalable brand guidelines, and a full design system ensuring coherence across all touchpoints.
- Produced digital and print communication assets: institutional brochures, annual reports, social media templates, landing pages, and websites.
- Supervised audiovisual and digital production in collaboration with external agencies for video content, motion design, and digital campaigns.
- Optimized UX and accessibility across web platforms and internal applications, integrating inclusive design practices and user testing.
Founder &
Creative Director
Bureau42 – France
feb 2016 – apr 2023
- Co-founded a design studio specialised in branding, digital design, and visual communication.
- Led client discovery and concept development, translating brand needs and market trends into impactful visual strategies.
- Defined global creative strategies and oversaw identity deployment across packaging, web, print, and retail.
- Directed multidisciplinary teams (graphic designers, motion designers, developers, photographers).
- Produced visual campaigns for events, catalogues, magazines, and interactive installations.
Head of Design
shecco
Bruxelles (BE)
may 2014 – may 2017
- Led all graphic production across print, digital, and publishing.
- Managed and mentored a team of designers, overseeing process evolution and skill development.
- Art-directed Accelerate magazine, distributed internationally (USA, Europe, Japan).
- Developed UX across three specialist digital platforms, integrating interactive tools and ergonomic interfaces.
Cofounder et AD.
Philos.io
Bruxelles (BE)
sep 2014 – feb 2016
- Coaching and training for developers
- Facilitation of an engaged developer community
- Organization of meetups and masterclasses
UI/UX Designer
Merchantwise
Melbourne (AU)
jun 2013 – mar 2014
- Delivered multi-channel design projects for international brands.
- Designed interactive experiences integrating augmented reality, motion design, and animation.
- Created animated email campaigns improving engagement and conversion.
Other experience
UI/UX Designer, Generali – Brussels (BE), Oct 2012 – March 2013
UI/UX Designer, shecco – Brussels (BE), Feb 2009 – Sept 2012
UI/UX Designer, Neocodis – Montreal (CA), Jan 2009 – Feb 2011
UI/UX Designer, VO Agency – Brussels (BE), Sept 2008 – Dec 2008