- Digital - Identity - Type design
Alliance des Énergies, a specialist in energy optimization for businesses, initiated a complete revamp of its visual identity to modernize its image and reinforce its strategic role in the energy transition. This initiative aimed to embody its core values of innovation, performance, and proximity, while establishing a distinctive and impactful graphic identity.
Mission
The project involved the modernization of all graphic elements, including the creation of a custom typeface, Alliance Display, designed to reflect the company’s expertise and dynamism. The objective was to enhance brand recognition and visually convey its global and tailored approach.
Implemented Solutions
The logo was redesigned to symbolize comprehensive support and energy performance, while the new Alliance Display typeface added a unique and contemporary touch to all communication materials. The color palette was updated to combine dynamic tones with a professional and sleek aesthetic, perfectly illustrating the company’s mission and ambitions. The tagline, Your partner for 360° energy strategies, remains at the core of the brand identity, embodying its commitment to delivering solutions tailored to the specific needs of businesses.
Results and Impact
This visual identity revamp, driven by the creation of a custom typeface, positioned Alliance des Énergies as a leading player in the energy transition. The renewed identity strongly reflects its ambition to develop sustainable and efficient solutions for its clients while enhancing trust and recognition among its partners.
