- Digital - Identity
Born in the Arve valley and co-created by several regional companies, the Group for the Environmental Responsibility of Companies (the GREEN network) quickly gained momentum thanks to the many partners who joined it and the 8000 employees who work together for sustainable development.
GREEN has designated 3 main themes from which around ten working groups have been created. The main objective is to enable companies and their employees to collaborate together on many topics that are important to them, and to do so in a smooth and voluntary manner to enable the implementation of concrete actions.
The logo consists of a massive and easily readable typography to highlight the importance of the ecological dimension. The “G” is drawn in a circular arrow, referring to the symbol usually associated with recycling. The main color is a soft green similar to the color of moss, in contrast with a bright red related to the importance of GREEN’s mission and also reminiscent of the colors of Savoy.