About
In 2008, Mehdi graduated from Saint-Luc Brussels with a Bachelor’s degree in Visual Arts. He began his professional career as a web designer and quickly transitioned to working in digital agencies as a digital designer. His talent and passion for visual arts soon led him to work as a freelancer around the world, notably in Canada, Australia, and Belgium, where he worked as a graphic designer and art director.
Mehdi joined Shecco as a graphic designer, where he worked on the first network and media platforms dedicated to professionals in the HVAC&R industry. During his time there, he had the opportunity to build cutting-edge news websites and professional networking platforms. Simultaneously, he continued freelancing between Brussels and Montreal in various industries such as art, IT, software, and insurance, honing his skills in UI and digital design.
In 2013, he moved to Melbourne, Australia, and joined Merchantwise, where he managed several client projects, including email design for Disneyland Paris. From 2014 to 2018, he returned to Shecco in Brussels as head of design, overseeing all creative direction. During this period, he had the opportunity to build, design, and publish Accelerate Magazine, which focused on the people who drive the refrigeration industry, and streamline ATMO network conferences, where professionals could meet worldwide.
Between 2017 and 2023, Mehdi co-founded Bureau42, a creative studio specializing in graphic design and branding. At Bureau42, he collaborated with brands and organizations such as Vallée de Chamonix, Ortovox, Schoffel, UNIDO, Sierra Designs, and other entities in the outdoor, non-profit, and cultural industries. During this period, Mehdi also created Design101, a series of mini-conferences and podcasts dedicated to the creative process. These collaborations allowed him to develop a deep artistic and cultural sensitivity while refining his expertise in the design and production of communication materials.
Currently, Mehdi is working as Freelance Art director under Bright Mercury, recognized for its innovative approach and creativity. He continues to push the boundaries of visual expression, bringing a unique perspective and unwavering passion to every project he works on.
With these experiences, Mehdi remains committed to advancing his craft and contributing to the artistic and cultural landscape.
Resume
Art Director – Web & Print
Alliance des Énergies – Lyon
Sept 2023 – Present
- Defined and implemented a unified art direction aligned with the group’s strategic and commercial objectives to enhance brand visibility and market positioning.
- Led a complete visual identity overhaul: modernized the logo, created a custom typography, developed a scalable graphic charter, and established a design system to ensure visual consistency across all platforms.
- Designed and developed print and digital communication materials: corporate brochures, annual reports, sales presentations, social media templates, landing pages, and websites.
- Supervised audiovisual and digital production, collaborating with specialized agencies to create video content, motion design animations, and digital campaigns.
- Optimized user experience (UX) and accessibility on web platforms and internal applications by incorporating inclusive design practices and user testing.
Founder &
Creative Director
Bureau42 – France
feb 2016 – apr 2023
- Founded and developed a design studio specializing in branding, digital design, and visual communication with an innovative, user-experience-driven approach.
- Conducted client needs assessments and audits to create impactful visual concepts aligned with brand expectations and market trends.
- Defined global creative strategies and deployed visual identities across multiple platforms (packaging, web, print, retail design).
- Led art direction and coordinated multidisciplinary teams (graphic designers, motion designers, developers, photographers), ensuring seamless collaboration among creative units.
- Designed and executed visual campaigns, producing event materials, catalogs, magazines, and interactive installations.
Head of Design
shecco
Bruxelles (BE)
may 2014 – may 2017
- Provided creative leadership and supervised all graphic productions, spanning print, digital, and publishing.
- Managed and directed a team of designers, mentoring them to enhance skills and creative processes.
- Designed and formatted Accelerate magazine, distributed internationally (USA, Europe, Japan), with a premium art direction and immersive editorial approach.
- Developed and optimized user experience across three specialized digital platforms, integrating interactive tools and ergonomic interfaces.
Cofounder et AD.
Philos.io
Bruxelles (BE)
sep 2014 – feb 2016
- Coaching and training for developers
- Facilitation of an engaged developer community
- Organization of meetups and masterclasses
Digital Designer
Merchantwise
Melbourne (AU)
jun 2013 – mar 2014
- Designed and managed multi-platform graphic projects for international brands.
- Created interactive content and immersive experiences incorporating augmented reality, motion design, and animated elements.
- Developed interactive visuals and animated email marketing campaigns, improving engagement and conversion rates.
Additional Experience
UI/UX Designer, Generali – Brussels (BE), Oct 2012 – March 2013
UI/UX Designer, shecco – Brussels (BE), Feb 2009 – Sept 2012
UI/UX Designer, Neocodis – Montreal (CA), Jan 2009 – Feb 2011
UI/UX Designer, VO Agency – Brussels (BE), Sept 2008 – Dec 2008
