At Artvallée, the goal is to free movement and creativity by offering courses, workshops, dance masterclass, improvisation and somatic techniques with dancers, choreographers, artists and practitioners from various backgrounds. It is also to stimulate the scene of performing arts by inviting choreographers in residence and to share their work locally.
The whole identity is built with the keywords “freshness”, “movement” and “modernity”. We have put forward the idea of movement which is reflected in particular by the oblique line which gives the sensation of going forward. The colors, bright and tangy, and the choice of typography and style of the key visual, conveyed a sense of modernity.