The brief here was to create basic identity elements. We started on the development of a logo, a monogram, a palette of colors and business cards (to make all this tangible).
The activity focuses on feng shui where the energies must move in a harmonious and fluid way. The tone we wanted to give was both classic and modern. This was solved by drawing a serif typeface that gives a serious and stable appearance and curves inspired by the flow of water that bring flexibility. The colors come to support these feelings by the choice of a cold palette where a pastel and delicate cyan contrasts with a harder and deeper blue.
Client : Inspire
Year : 2017
Scope : Identity, strategy